Facebook Image Size Guide
Master Facebook's image requirements with our comprehensive sizing guide. Get the perfect dimensions for profiles, posts, and ads to maximize your reach and engagement.
3B+
Monthly Active Users
87%
Higher Engagement with Images
2.3B
Daily Active Users
4B
Daily Shares
Profile & Page Setup
Essential images for your Facebook profile or business page
Profile Picture
1:1196 × 196
pixels
Square profile image displayed as a circle on mobile
Best Used For:
Represents your brand across all Facebook interactions
Optimization Tips:
- Design for circular crop on mobile
- Use simple, recognizable imagery
- Avoid fine details or small text
- Consider how it appears at different sizes
- Use consistent branding colors
Best Practices:
- High contrast works best
- Avoid white backgrounds
- Test on both light and dark themes
Cover Photo
3:11500 × 500
pixels
Large banner image at the top of your profile/page
Best Used For:
Showcase your brand, products, or current campaigns
Optimization Tips:
- Keep important elements in the center
- Avoid text in the bottom 75px (mobile crop)
- Use high-quality, engaging imagery
- Update regularly to stay current
- Consider seasonal or promotional themes
Best Practices:
- Mobile-first design approach
- Test on different screen sizes
- Use brand colors consistently
Feed Posts & Content
Images for your Facebook posts and organic content
Landscape Post
1.91:11080 × 566
pixels
Wide format ideal for detailed content and infographics
Best Used For:
Blog post previews, landscapes, detailed graphics
Optimization Tips:
- Perfect for link previews
- Great for infographics
- Allows for detailed content
- Works well with text overlays
- Optimal for desktop viewing
Best Practices:
- Use high-resolution images
- Optimize for mobile viewing
- Include clear call-to-action
Square Post
1:11080 × 1080
pixels
Balanced square format for versatile content
Best Used For:
Product shots, quotes, logos, general content
Optimization Tips:
- Most versatile format
- Works across all platforms
- Great for mobile viewing
- Perfect for product showcases
- Easy to design and crop
Best Practices:
- Center important elements
- Use consistent branding
- Optimize for engagement
Vertical Post
4:51080 × 1359
pixels
Tall format that takes up more feed space
Best Used For:
Mobile-first content, detailed graphics, portraits
Optimization Tips:
- Maximum feed visibility
- Great for mobile users
- Perfect for detailed content
- Allows for more text
- Higher engagement potential
Best Practices:
- Design for mobile-first
- Use readable fonts
- Include strong visuals
Facebook Advertising
Optimized formats for Facebook's advertising platform
Feed Ads - Square
1:11440 × 1440
pixels
High-resolution square ads for feed placement
Best Used For:
News feed advertising, general promotion
Optimization Tips:
- Use eye-catching visuals
- Include clear call-to-action
- Maintain brand consistency
- Test different creative approaches
- Optimize for mobile viewing
Best Practices:
- High-quality imagery essential
- A/B test different versions
- Include compelling headlines
Feed Ads - Vertical
4:51440 × 1800
pixels
Vertical ads for maximum feed presence
Best Used For:
Mobile-focused advertising campaigns
Optimization Tips:
- Optimized for mobile users
- More screen real estate
- Great for detailed products
- Include strong visual hierarchy
- Use readable fonts at small sizes
Best Practices:
- Mobile-first design
- Clear value proposition
- Strong visual contrast
Stories & Reels Ads
9:161440 × 2560
pixels
Full-screen vertical ads for Stories and Reels
Best Used For:
Immersive advertising experiences
Optimization Tips:
- Design for full-screen impact
- Keep important content in safe areas
- Use bold, readable fonts
- Create immersive experiences
- Consider video formats
Best Practices:
- Immersive storytelling
- Quick impact messaging
- Strong brand presence
Right Column Ads
1:11080 × 1080
pixels
Square ads for desktop right column placement
Best Used For:
Desktop-focused advertising
Optimization Tips:
- Desktop-specific format
- Smaller display size
- Need high impact imagery
- Clear, simple messaging
- Strong call-to-action
Best Practices:
- Simple, clear design
- High contrast colors
- Minimal text overlay
Marketplace Ads
1:11080 × 1080
pixels
Square format for Facebook Marketplace
Best Used For:
Product listings and marketplace advertising
Optimization Tips:
- Product-focused imagery
- Clean, professional look
- Show product clearly
- Include key product info
- Use consistent lighting
Best Practices:
- High-quality product shots
- Clean backgrounds
- Multiple angles if possible
Facebook Image Best Practices
Mobile Optimization
Over 98% of Facebook users access via mobile. Design for small screens first.
Visual Hierarchy
Use clear focal points and contrast to guide viewer attention effectively.
Brand Consistency
Maintain consistent colors, fonts, and style across all Facebook content.
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