Instagram Image Size Guide
Master Instagram's image dimensions with our comprehensive guide. Get the perfect sizes for posts, stories, reels, and ads to maximize engagement and visual impact.
2B+
Monthly Active Users
4.2B
Daily Likes
500M+
Daily Stories
95M
Posts Per Day
Profile & Brand Identity
Create a strong first impression with perfectly sized profile elements that represent your brand effectively.
Profile Picture
1:1320 × 320
pixels
Perfect square for your brand logo or headshot
Pro Tips:
- Use high-contrast colors
- Keep text minimal
- Ensure clarity at small sizes
Feed Posts & Content
Optimize your feed content with the right dimensions for maximum engagement and visual appeal.
Square Post
1:11080 × 1080
pixels
Classic Instagram format, perfect for most content
Pro Tips:
- Works well for quotes
- Great for product shots
- Consistent grid appearance
Landscape Post
1.91:11080 × 566
pixels
Wider format for scenic shots and detailed content
Pro Tips:
- Perfect for landscapes
- Great for infographics
- More space for text
Vertical Post
4:51080 × 1350
pixels
Tall format that takes up more feed space
Pro Tips:
- Maximum feed visibility
- Great for portraits
- More engagement potential
Carousel Post
4:51080 × 1350
pixels
Multiple images in one post
Pro Tips:
- Tell a story across slides
- Mix orientations carefully
- First image is crucial
Stories & Reels
Capture attention with full-screen vertical content that fills the entire mobile screen.
Stories & Reels
9:161080 × 1920
pixels
Full-screen vertical format for immersive content
Pro Tips:
- Keep important content in safe zones
- Use bold, readable fonts
- Optimize for mobile viewing
Advertising & Promotion
Drive results with high-quality ad formats optimized for Instagram's advertising platform.
Feed Ads - Square
1:11440 × 1440
pixels
High-resolution square ads for feed placement
Pro Tips:
- Use eye-catching visuals
- Clear call-to-action
- Brand consistency
Feed Ads - Vertical
4:51080 × 1350
pixels
Vertical ads for maximum feed presence
Pro Tips:
- Compelling headline
- Product focus
- Mobile-optimized
Stories & Reels Ads
9:161440 × 2560
pixels
High-resolution vertical ads for Stories and Reels
Pro Tips:
- Immersive experience
- Quick impact
- Clear branding
Instagram Image Best Practices
Visual Consistency
Maintain consistent colors, fonts, and style across all your posts for brand recognition.
Mobile-First Design
Design for mobile viewing since 98% of Instagram users access via mobile devices.
High Quality Images
Use high-resolution images that look crisp and professional on all devices.
Ready to Create Perfect Instagram Content?
Use FlowPost's AI-powered tools to create and schedule Instagram content with perfect dimensions every time.